SECTION OF SUCCESSFUL – DONATELLA VERSACE

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A woman, a lady, who with the same, identical seal as her brother Gianni Versace, still manages to keep the Versace logo in the right light. Donatella Versace, a woman who always has a new vision, but retaining the originality, and when it comes to a designer rarely to whom succeeds. I, personally will put Donatella Versace  in the top 3 designers of today.

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 During the 80’s, Gianni devoted a perfume to her, called Blonde, and gave her own line Versus, which later became the well-known line of Versace.

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Gianni Versace & Donatella Versace

She was born in Reggio Calabria, and in the mid-70s, following her older brother Gianni Versace to become a knitwear designer in Florence, she planned to work in public relations for her brother. However, due to close proximity with him and his companies, she entered in the world of fashion. During the 80’s, Gianni devoted a perfume to her, called Blonde, and gave her own line Versus, which later became the well-known line of Versace.

She has two children, Allegra and Daniel. Daniel is the successor to Gianni Versace’s art collection, valued at $ 37 million. Allegra works in Versace, and is the successor to most of Gianni’s wealth. Using celebrities to promote the brand, she managed to further increase the brand. An example of this is the design of the famous green dress Versace, known as Jungle-Dress , who wore Jennifer Lopez at the Grammy Awards in 2000.

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Allegra Versace, Donatella Versace and Daniel Versace

Using celebrities to promote the brand, she managed to further increase the brand. An example of this is the design of the famous green dress Versace, known as Jungle-Dress, who wore Jennifer Lopez at the Grammy Awards in 2000.

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Jennifer Lopez in the famous Versace’ Jungle-Dress, Grammy Awards 2000

In July 1998, one year and three days after the death of Gianni Versace, she set her first fashion show for Versace atelier at the Ritz Hotel in Paris, with a fashion runway at the hotel’s swimming pool, as her brother did every season. Donatella Versace is also one of the first designers to be a brand face. She was a model for Versace in the 1990s, photographed by Richard Avedon.

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She was a model for Versace in the 1990s, photographed by Richard Avedon.

What a welcome!! 💋🙋🏼 #metgala #metgala2018

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Author Bio

BoyanaKeko

Boyana Keko

Boyanakeko is current student at the Faculty of Psychology at Sapienza University of Rome. She is editor-in-chief and author at Vitae Moderna. ✉️ boyanakeko@vitaemoderna.com